2010-12-16

 

Likewise for EastMax Fashion Ltd, the buying office of luxury brand Max Mara.  The company’s managing director Ms Alessandra Cocchi found 2 new cashmere manufacturers from Outer Mongolia.  She also found the fair to be a good opportunity to exchange view and opinions with other cashmere professionals, adding: “I received a lot of important information, from technical aspects to fashion and trends”.

 

Exhibitor Mr. Roger Guanine met many suitable partners to expand the high-end BALMAIN Paris brand in China.  While his primary goal at the fair was to meet franchisees, Mr. Guanine was pleasantly surprised to be greeted by a number of companies from Denmark, Italy and USA who were “impressed by the quality of our products and interested in our manufacturing capabilities.”

 

Meanwhile exhibitors Mr. Abdul Basir Hotak of Herati Cashmere Wool and Mr. Dawood Habibzadeh of Afghan Cashmere Co Ltd. were both very encouraged through meeting “hundreds of traders and processors” at Cashmere World.

The optimism felt on the fairgrounds was especially welcomed in light of the current high prices of raw cashmere, which have risen to an all-time high due to large domestic purchases fueled by inflationary pressures.  

But according to discussions among industry members, Asia’s continuing growth of the luxury sector predicted for the coming years would mean that strong end-consumer demand would buoy luxury goods sales, including cashmere.

 

The business goes both ways, experts warned. As a natural product raw cashmere is in limited supply and cashmere professionals across the globe must ensure stable growth of the business and a sustainable supply of this precious material.